E-commerce Website Redesign

Project Overview

Complete redesign of an e-commerce platform focused on improving user experience and conversion rates.

The Challenge

The client's existing e-commerce platform was outdated, had poor usability, and was not optimized for mobile devices, resulting in high bounce rates and abandoned carts.

Architecture & Solution

I conducted extensive user research to identify pain points and opportunities. The redesign focused on creating a responsive, intuitive interface with streamlined navigation and checkout process. I also implemented personalized product recommendations and simplified product filtering.